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Come Fan with UsSunday, June 21, 2026

FirstCuts: Air Jordan XX3 Commercial Debuts

By Chris Littmann
Sports don’t start and end with a referee’s whistle. FirstCuts, a blog dedicated to sports culture, will cover everything outside the lines, from games to gear.
The annual Air Jordan release has become such an event that even the first commercial becomes a big thing in itself. I caught my first glimpse of the commercial last night during the North Carolina-Georgia Tech game.
As far as the dramatic Air Jordan commercials go, this might be the best yet.

The Air Jordan XX3 drops on Jan. 25 at the top 23 retailers across the country. For more information, check out our previous post with upcoming releases.
And just for a little taste of the good old days, a few personal favorites, and a comprehensive list courtesy of my favorite sneaker message board, NikeTalk.com.

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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