↵So, instead of, wait, instead of, instead of promoting the fight this weekend-- instead of promoting the fight this weekend, this guy is f***ing arguing with me about how big MMA is going to be in the next ten years and why it wont be as big as I say it is. Are you mother f***ers into Mixed Martial Arts!?
Dana White Attacks Media For Not ‘Promoting’ UFC 108
↵↵- Part of Dana White’s tirade on his latest video blog directed toward Sherdog.com
↵Zak Woods of Watch Kalib Run points out one of the most obvious problems with this scenerio:
↵↵Where things get dicey is White’s choice of the word “promote.” An independent news agency, for any sport, is not in the business of “promoting” they are in the business of reporting. Promotion implies fealty and servitude to the agency that is putting on the event. In this case White comments smack of a Lord demanding his vassal fulfill the terms of his service and work for him. In other words Dana is demanding that Sherdog not disagree with his opinions but rather they should spend their time promoting UFC 108.
↵↵The entire situation was kicked off by an editorial piece “written” by Dana White explaining that the UFC would be the biggest sport on earth (assuming he meant MMA as the UFC is a promotion, not a sport) in ten years. So when a piece like this is written and the media comments on it then they’re not doing their “job” in Dana’s world of promoting his events for him.
↵The UFC’s relationship with the media is truly odd.
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