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Come Fan with UsWednesday, August 5, 2026

A Quick Look at How Marketing People View the World

This tweet from SportsBusiness Journal’s John Ourand should instantly make you feel better about whatever occupation you have right now:

↵↵Gatorade on G campaign: “We’re definitely seeing our cool index with teens flying up.”

↵↵Think about that next time you bemoan your job: Gatorade marketing people have to spend their days worrying about their cool index with teens. I don’t even know what a “cool index” is, but I’m pretty sure it has something to do with the Jonas Bros. That’s what the kids like these day, right? OK good, just making sure.

↵/Transitioning awkwardly from 20-something to old man.

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