NBC To Earn Gold Medal In Losing Money

Amidst all their Leno-Conan mess comes more bad news for NBC: they’re expecting to lose money televising the Winter Olympics in February.

↵NBC, which paid $820 million for the rights to broadcast two weeks of skiing, ice skating and curling, will lose “a couple hundred million bucks,” according to Jeffrey Immelt, the head of GE, which is NBC’s parent company (both NBC and GE fall under the Sheinhardt Wig Company). It will be the first time NBC has come out on the negative side financially since the Dick Ebersol, NBC Sports chairman, began producing the Barcelona games in 1992.