From a press release by Everlast:
Everlast And Andre Berto Providing Support For Haiti With New Shirt
EVERLAST + ANDRE BERTO CREATE LIMITED EDITION T-SHIRT TO RAISE MONEY FOR AMERICAN RED CROSS + HAITIAN RELIEF EFFORT
New York, NY - January 21, 2010 - Everlast Worldwide, Inc. and WBC Welterweight World Champion Andre Berto have teamed up to create a limited edition "Team Berto" t-shirt to support Haitian relief following the January 12th earthquake.
All profits from the sale of the t-shirt benefit the American Red Cross’s Haiti Relief and Development fund to support emergency relief and recovery efforts and help those affected by the earthquake.
"Like the rest of the world, we are deeply saddened by the tragic events in Haiti and are committed to using our resources to help those in need," said Neil Morton, CEO of Everlast Worldwide. "So when news of the disaster broke, we immediately contacted Andre to see how Everlast could help."
In addition to giving away 100% of the profits from sales of the shirt go to the American Red Cross, Everlast has committed to donating $10,000 of clothes to the recently established Berto Dynasty Foundation!, to be distributed amongst those in Haiti who have survived but are without basic necessities.
The limited-edition shirt, available at www.Everlast.com, reflects the Haitian national colors and features the Everlast logo, Andre Berto logo and the island nation of Haiti’s silhouette.
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About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is celebrating 100 years as the global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. From heavyweight champion Jack Dempsey, middleweight legend Sugar Ray Robinson, undisputed middleweight champion Jermain Taylor to MMA legend Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts, who train, compete and live an active lifestyle. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
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