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Come Fan with UsTuesday, June 23, 2026

Kyle Busch Loses Truck Sponsor Miccosukee But May Have Replacement In Helluva Good

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2009 No. 51 Miccosukee Resorts Toyota driven by Kyle Busch via nascar-assets.americaneagle.com Credit: Getty Images for NASCAR


Last night I was surfing the web looking for a little bit of this and a little bit of that dealing with NASCAR and I came across the story about Danica running in the Daytona Nationwide race and I came across the story of Kyle Busch losing his primary sponsor for his Truck team. I couldn't write about both as I didn't have the time so I wrote about Danica because it was more time sensitive, so tonight its Kyle's turn.

Just before Christmas Kyle announced his plans to become a NASCAR Camping World Truck owner fielding two trucks with himself as one of the drivers with Miccosukee as his sponsor and Tayler Malsam as the other driver with Talking Rain as his sponsor for an “undetermined number of races” with hope of fielding a third team in the near future for 2008 Truck Champ Johnny Benson.

Miccosukee has since re-evaluated their budget for this year and has gone into cost cutting measures to save the Tribe money and has opted out of sponsoring Kyle’s truck.

Where does this leave Kyle? He is still committed to running a full schedule and has said that he is currently in negotiations with another potential sponsor and that an announcement should come either Monday or Tuesday.

Well Monday is almost over and there has been no announcement but if you look at the entry list for the racethis weekend Kyle’s sponsor is listed as ‘Helluva Good’.

Could Helluva Good be Kyle’s new sponsor? At least for this race anyway, I don’t know about the rest of the season but if this is any indication look for the announcement to come sometime on Tuesday.

Even Bob Pockrass Twittered about this tonight: "Don't think it's been announced, but truck entry list shows @kylebuschtruck sponsor as Heluva Good for Daytona. #nascar"

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