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Video: ‘The Secret Behind Nike Air’

by Ryan Hudson

Staring David Koechner (“Anchorman”; a collection of generally unfunny movies), and featuring Troy Polamalu, Carl Lewis, Brandon Roy, Sanya Richards, Paula Radcliffe, Maria Sharapova and Paul Rodriguez, here’s the latest viral marketing campaign from Nike. Synergy. Social media. Interactive audience. Sorry, just wanted to complete my Corporate Buzzword Bingo Card.

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↵So THAT’S how they do it ...

↵(Thanks to Darren Rovell for the heads-up)

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