↵World Cup tickets are such a precious resource that when you apply↵they ask↵you for your passport number and check them at the venue to prevent↵scalpers from exploiting the wonders of the free market. Reports have it↵that the strict policy against ticket transfers is less than strict on↵the ground, even in places as fanatically devoted to order as Korea and↵Japan, but at least FIFA and South Africa are putting up the appearance that World Cup↵tickets are more valuable than gold. ↵
Number Of World Cup Games Sold Out: One
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↵↵This trick will be considerably more difficult to pull off now that↵two numbers have become widely known just a couple months before South↵Africa 2010: 1 and 500,000. “One” is the number of matches↵that are currently sold out. That match, unsurprisingly, is the final.↵“A half million” is the↵number of tickets that are still unbought. ↵
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↵FIFA may just be catching on to the idea that a massive international↵soccer tournament located in a country with a per↵capita GDP approximately equivalent to Botswana, Azerbaijan, and↵Iran might not be the best idea. In their panic they've decided to take↵something called "money" in exchange for the half-million↵unsold tickets: ↵
↵↵⇥↵⇥The final phase of sales will involve ticket selling points being set↵⇥up in shopping malls in the nine host cities plus a network of popular↵⇥supermarkets. ... ↵⇥
↵⇥↵⇥It will be the first time fans can buy tickets over the counter in↵⇥cash - the preferred method of purchasing for South African football↵⇥fans, many of who are on low incomes. FIFA had previously insisted on↵⇥selling tickets only through its website or in a complicated ballot↵⇥procedure at a local bank branch, prompting local criticism.↵⇥
↵↵↵And what would a rash FIFA decision that leads to panicked damage↵control be without a veiled threat? ↵
↵↵⇥↵⇥FIFA’s Danny Jordaan said it would be “tragic” for the host↵⇥country if stadiums were empty and urged fans to “go buy↵⇥now.”↵⇥
↵↵↵Just buy the tickets, South Africa, and nothing happens to the rugby↵team, see? We wouldn’t want any of your p↵recious↵Matt Damon-looking guys to come down with a bad case of exploded↵kneecap, would we? Just hand over the money and no one gets hurt,↵especially not Morgan Freeman. ↵
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