↵I would love to get UFC together with either ESPN or a major TV network, but we haven’t been able to do that yet. We’ve been close to big deals like this. But I’m not gonna just jump at something. This might be stupid, but I think we’re bigger than HBO or CBS. I really do think UFC is bigger than any of those networks. I’m not gonna go in and cut some deals just because they are who they are. We’ll do what’s right for UFC and for our events.
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↵We’re the NFL of MMA. The NFL is football; it’s the only football people think about. And that’s what UFC is.
Dana White Thinks The UFC Is Bigger Than CBS
↵So the UFC is bigger than CBS, but the NFL isn’t? I’m not really sure I follow. Regardless, it’s just talk to make it clear that they aren’t going to take any deal less than that which they think is most appropriate. In the end the UFC is making enough money off PPV (which is always the true way to make money in MMA) that they don’t NEED a major TV deal as much as they WANT one to increase brand recognition.
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