World Cup South Africa preview; Buy one now!

Let’s say you’re scampering down to the corner store to pick up some Lunchables and your bright orange, nutritionally bereft snack food of choice. And while you’re there, let’s say you see this (that magazine cover over on the left).

Do yourself a favor – buy the heck out of it.

Buy two, in fact. Keep your pappy happy and give him one. Or give one to your wife. Or your girlfriend. Or both!

It’s Beckett Media’s World Cup preview, and you’ll find it in big retailers around the country. It will be in Barnes & Noble and Borders, as well as at Targets, Wal-Marts, etc.

I wrote most of the content for it. What I didn’t write, veteran soccer scribe Scott French did.

If you’re already a World Cup junkie who knows your Slovenias from your Slovakias, someone who can rattle off Serbia’s first-choice starting 11, you probably won’t get much out of it. But if you’re like the other 99.8 percent of all good Americans, just looking for a good guide to the 32 teams, some juicy background nuggets on the tournament and a little more information on the U.S. prospects, get thee a copy or three.

Beside, they’ve promised me suh-weet bonus for every 15,000 units sold: a coupon for a free sixer of spicy delight at Wings’N’Things. Mmmmm.

I can only hope that I am a better soccer writer than a negotiator of bonus incentives.