One of the league’s biggest stars is set to get one of largest endorsement deals that the NHL has ever seen. Reebok is ready to sign Sidney Crosby to a seven year, $10 million endorsement deal for all products. While that seems very low in comparison to other, higher-profile athletes, like Tiger Woods and LeBron James, it is a step in the right direction for the National Hockey League and its perceived marketability.
Sidney Crosby Set To Sign Largest NHL Endorsement Deal
↵Whether Alexander Ovechkin can top him in the next few years will remain to be seen.
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