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Sidney Crosby Set To Sign Largest NHL Endorsement Deal

by Zachary Zielonka

One of the league’s biggest stars is set to get one of largest endorsement deals that the NHL has ever seen. Reebok is ready to sign Sidney Crosby to a seven year, $10 million endorsement deal for all products. While that seems very low in comparison to other, higher-profile athletes, like Tiger Woods and LeBron James, it is a step in the right direction for the National Hockey League and its perceived marketability.

↵Whether Alexander Ovechkin can top him in the next few years will remain to be seen.

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