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Come Fan with UsTuesday, June 23, 2026

Of Course Kobe Needed An Awesome Commercial For The Finals

As explained in detail over in our NBA Finals preview, The Finals FAQ, there’s a good chance that this year’s NBA title series could ultimately come down to Kobe. He’s been operating another plane for most of the 2010 playoffs, and if it continues against Boston, it’s the sort of run we’ll remember for a long time.
So, of course he needed an awesome commercial as a companion to his efforts... And Nike, fresh off their juggernaut of a World Cup ad, is happy to oblige. They bring in Andre 3000 to play over the Beatles, set to some vintage video of Kobe’s greatest exploits. Oh, and as they count through Kobe’s titles—“one, two, three, four, can I have some more?”—is... Is this a subliminal shot at Barkley?

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Maybe? If so, what does that say about the inclusion of the other players in the ad, like Reggie Miller, Patrick Ewing, and LeBron James? Oh... I get it now. After the jump, watch the ad in full size.

No need for puppets this year. Just Andre 3000 and... Awesome.

(Thanks to Ball Don’t Lie for the heads up)

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