For those who find grating Jim Nantz’s incessant plugging of CBS programming during NFL broadcasts (for example: “‘THE MENTALIST!’ MONDAYS ON AMERICA’S MOST WATCHED NETWORK! CBS! RIGHT AFTER AN ALL-NEW ‘CRIMINAL MINDS!’”) prepare for drastic worsening.
CBS Launching First Field Position Based Marketing Campaign
↵Apparently there is a big marketing campaign in the offing for the network’s remake of “Hawaii Five-0.” One that involves some jarring references in your regular football viewing. Via TV blog Warming Glow comes the foreshadowing of doom:
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↵The campaign includes commercials on CBS, of course, along with spots on CBS Radio stations and in movie theaters; tune-in ads in newspapers and magazines; aerial ad banners; billboards; and ads on newsstands, atop taxi cabs and in train stations.
↵And do not be surprised if during a coming National Football League game on CBS, an announcer describes a play on the "five-0" yard line.
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↵What say you, football fans? Is there any chance that this doesn’t appear in the notes provided to Nantz before a nationally televised 4 p.m. EST game some time in the first month of the season. Perhaps a ”“Phil-osophy” mention. “Keep the other team on the other side of the ‘five-0’” There’s no stopping it. We can only hope for what is already a likely swift death for the series.
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