On Sunday, commercials will briefly be transformed into art. The miniature film festival will be frequently updated by a bunch of people called Steelers and Packers, but such is the price we must pay. We’ll be posting video throughout the weekend.
VIDEO: Hyundai’s Anachronistic City Super Bowl Commercial Knows Huge Cellphones Are Funny
Though your company’s Super Bowl commercial may be innovative, it is very important to mix in some tried and true tropes of commercial humor. For instance, the VW Darth Vader ad features a little kid wearing an oversized helmet, a juxtaposition universally recognized as funny. In “Anachronistic City,” the Hyundai ad produced by Innocean of Huntington Beach, the universally funny touchstone is the gigantic 1980s cellphone. If you were alive at the time and honest, you’ll admit they were funny even then.
One quibble with this otherwise fine contribution to 2011’s cavalcade of likable, competent advertisments: the guy toting the record player around isn’t doing something anachronistic, he’s just keeping it real since Neil Young’s Harvest sounds that much better on the original vinyl.
Read Article >Banned Super Bowl Ads: The Commercials Fox Won’t Show In 2011
Every year, there is a slate of commercials that is deemed too controversial, crude, or obscene to be shown during the Super Bowl. Only some are produced with the genuine intent of seeing it on air; many of them benefit simply from the publicity that results from being banned. Publicity such as, you know, these words here.
According to the Sun-Sentinel, Fox has rejected three commercials for broadcast during Super Bowl XLV. Here they are:
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