More: Super Bowl Commercials 2012.
Super Bowl Commercials 2011: Volkswagen Scores Big With Beetle, Literally
The Volkswagen corporation had a pretty good day on Sunday. They had what many are calling the day’s best ad in “The Force” and an excellent secondary ad for the 2011 Beetle.
There are a few things that really work in this ad. First and foremost, they do an excellent job making the beetle look like a car. They “shoot” the insect in angles that make it look like a real car commercial, and having he bug drift is a nice touch. But the biggest thing is that they only show the outline of the car at the end. I don’t think I’m the only one who went online and tried to find more information on the 2011 Beetle after I saw this one.
But mostly, it was an escape, according to Trend Hunter.
This fantastic Volkswagon Black Beetle 2011 Super Bowl ad rejects the notion that movies and TV shows are the only medium television viewers can rely upon to transport them to new and exciting worlds.
Ad agencies will spend all year preparing a commercial for the Super Bowl. Even with all that work, the success rate isn't very high. To make one good commercial for the Super Bowl is an accomplishment. Volkswagen blew the rest of the competition away with two.
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