Quick, name the two modern powerhouse college football programs everybody loves to hate. It’s USC and Ohio State, right? (Not Notre Dame; we said modern powerhouse.) How much would you, average reader rooting for a team not so lucky in its stars as these, say your disdain for these programs might be affected by learning that at least one of them is soon to be tangentially affiliated with the Dallas Cowboys? No, we’ll wait while you tabulate your figures. We brought a book.
‘They’ll Like Us When We Win!’ No, We Won’t.
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