To Whom It May Concern at PepsiCo, Inc:
Advertising Pitch: The REAL Pepsi-Coke Challenge
↵Here’s a five-step plan I have for re-branding your, uh, brand. I expect nothing in return except a re-energized American economy.
↵1. Genetically engineer a human person named Pepsi.
↵2. Train that genetically engineered person to become a baseball pitcher with, like, a 92-95 mph fastball and three-pitch mix.
↵
3. Get this Pepsi signed by a major-league team. (Note: not the Tigers. You'll see why momentarily!)
↵
4. Have him face the Tigers' Phil Coke in a major-league baseball game.
↵5. Profit wildly.
↵











