Super Bowl Commercials 2012: Coca-Cola Polar Bears Are Terrible At Drinking Coke

I'm sorry. Yes, I know these polar bears are terribly cute and all that, but I think this commercial begs to be deconstructed. Why are the majority of the bears hanging out on the plot of snow in the middle of the ice, even the cave clearly has a television and ample seating area? Is this one of those lame Super Bowl parties in which almost no one is actually watching the Super Bowl? And there are bears? God, I hate those parties. I always get so bored and mauled.