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Come Fan with UsThursday, July 2, 2026

The Swedish Chef stars in the new SportsCenter commercial

Herndie skerndie Henrik Lundqvist put der chickie in der baskie. BORK BORK BORK.

Bill Hanstock
Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011.

One of the best things about ESPN is their long-running series of "This is SportsCenter" commercials. In their latest ad, they've enlisted the help of Henrik Lundqvist, but more importantly, they've given us a 30-second showcase for Muppets icon the Swedish Chef.

The Muppets, obviously, are one of the very best things in the entire world, so it’s great to see them get a little love from ESPN. Also nice to see getting a mention: hockey!

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