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Come Fan with UsThursday, July 2, 2026

The new Coke Zero Nick Saban commercial is inspiring

Better get the hankies out for this one. This is the “Chariots of Fire” of Coke Zero commercials.

Bill Hanstock
Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011.

In the wake of yet another national title for the Alabama Crimson Tide, Coke Zero has unveiled a "Salute to What's Possible" commercial, narrated by the First Lady of Bama herself, Terry Saban. It's inspiring! Or something. Roll Tide.

Drink Coke Zero! It’ll give you the strength of 10 college football teams! Or at least one that’s better than Notre Dame. Wayyyyyy better.

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