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Super Bowl 2013 commercials: Taco Bell celebrates old folks celebrating Taco Bell

We’re fairly certain that this is the first time Taco Bell has been creatively influenced by Sigur Ros.

by Jon Bois

Taco Bell’s Super Bowl commercial features a group of old folks sneaking out of a retirement home and paintin’ the town red. They are not the first to do this; most memorably, Sigur Ros’ “Hoppipolla” video showed a bunch of kids reliving the halcyon days of youth.

Well, I’m sure this version is a lot different.

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welp

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welp

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welp

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