NBC, NASCAR agree to 10-year rights deal for second half of NASCAR Sprint Cup season

NASCAR’s new television deal announced Tuesday is multi-layered. Yet, the essence of the deal with NBC boils down to NASCAR’s decision to be a big fish in a small pond rather than a small fish in big pond.

It also doesn’t hurt that NBC is paying upward of 50 percent more than what ESPN and TNT were paying for its combined portion of the Sprint Cup/Nationwide Series races, according to Sports Business Journal.