‘This Was The First Truly Social World Cup’
How I kept saying it. How I was right. (2 minute read)


Remember to tune in and log on to see if this is true. pic.twitter.com/kw2eooZGzK
— Michael Katz (@KatzM) June 12, 2014 It was the only thing about the World Cup anyone cared about, actually.
Anyone else wondering if this is the first truly social World Cup
— Caroline Moss (@socarolinesays) June 22, 2014 TAKE TO TWITTER! RT @socarolinesays: Anyone else wondering if this is the first truly social World Cup
— Alfred M Maskeroni (@digimatized) June 22, 2014 There was reason to believe this might happen, looking at the facts.
Get ready, sports fans! pic.twitter.com/eHERDAWQGB
— Michael Katz (@KatzM) June 16, 2014 Well, guess what — America showed it could log on, and turn up!
#USA #USA #USA pic.twitter.com/PsghhLCqWA
— Michael Katz (@KatzM) June 27, 2014 #USA think piece TK pic.twitter.com/MW7zlDd1JZ
— Michael Katz (@KatzM) July 2, 2014 More importantly, #brands did too!
More proof this is the first Truly Social World Cup. http://t.co/mVnvn0c0Zi pic.twitter.com/effmehYsnv
— Michael Katz (@KatzM) June 24, 2014 Meme-worthy moments were assembled and refined into content by everyone and anyone. People loved it.
I'm part of the problem. pic.twitter.com/CbgJM9bmVX
— Michael Katz (@KatzM) June 24, 2014 Thinkpiece TK. Excited to share my learnings with you. pic.twitter.com/XmNz78YQaP
— Michael Katz (@KatzM) July 13, 2014 But you don’t have to take my word for it.
A+ Facebook message in @SBNation's inbox. pic.twitter.com/CtoCUTvUO5
— Michael Katz (@KatzM) June 19, 2014 










