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Come Fan with UsSaturday, August 8, 2026

‘This Was The First Truly Social World Cup’

How I kept saying it. How I was right. (2 minute read)

On the morning of the 2014 World Cup, I was was the first person in history to ever have the following idea.

It was the only thing about the World Cup anyone cared about, actually.

What if sports fans used social media to #engage with World Cup content on the world’s biggest stage?
There was reason to believe this might happen, looking at the facts.

Well, guess what — America showed it could log on, and turn up!

More importantly, #brands did too!

Meme-worthy moments were assembled and refined into content by everyone and anyone. People loved it.

In the end, yes, it was true. The first Truly Social World Cup. Truly!

What learnings can we share from this? A lot, I bet.
But you don’t have to take my word for it.

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