On Wednesday, the Boston Celtics announced a three-year partnership with GE, and starting with the 2017-18 season, GE will have its logo patched on the left shoulder of the team’s jerseys.
Boston Celtics reveal new jerseys with GE sponsorship patch
In April 2016, the NBA announced it would start a pilot program for jersey sponsorships after testing it out at the 2016 All-Star Game, where a KIA logo was patched onto jerseys. The Celtics are the third team to have a jersey sponsorship, after the Sixers announced a deal with StubHub last May, and the Kings with Blue Diamond Almonds last October.
As for how people feel about the GE logo being on Celtics jerseys? Well ...
(via Boston Globe)
