Nike and Jordan Brand have big things coming down the pipeline in 2018. Those things include new signature shoes for Giannis Antetokounmpo with Nike and Russell Westbrook with Jordan Brand.
Giannis Antetokounmpo and Russell Westbrook will have signature shoes in 2018
Nike announced the news on Friday.
Mark D. Smith-USA TODAY Sports
Nike CEO Mark Parker announced the news today during an earnings call, according to a report from Brandon Richard of Sole Collector.
“In the next several weeks alone, we’ll deliver the next version of the industry’s biggest signature shoe with the Kyrie 4,” said Parker. “We’ll build on the incredible first year of Paul George’s signature shoe with the PG2. We’ll introduce an all-new Flyknit construction with Kobe’s next performance design. And Jordan Brand will launch its first signature shoe with reigning MVP Russell Westbrook. We’re also thrilled to expand our relationship with Giannis Antetokounmpo as we bring his unique personality to life through new signature product and storytelling next year.”
Both players signed contract extensions with their respective brands this past year and are in line to be the next big thing for their companies.
It was previously reported by ESPN’s Nick DePaula that both Westbrook and Antetokounmpo would be getting signature models after signing extensions, but this call gives us a timeline to look forward to.
Nike should go crazy with their shoes
Both of these players are unique and have incredible stories to tell. Westbrook went from being an under-the-radar prospect at UCLA to becoming the league’s MVP and averaging the first triple double in decades. Antetokounmpo went from scouts watching his game tape in empty, little known gems to being one of the league’s top players at 23 years old.
These shoes should tell those stories in a creative way both stylistically and technologically. The company has done that with the Kyrie 4 and LeBron 15. Hopefully we see more of the same.
Basketball apparel might be in a funk right now, but it’s always great to have the best athletes in the world suiting up in things that appeal to people beyond simple aesthetics. A great story makes a shoe ten times better, and Nike has that here with Westbrook and Antetokounmpo.
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