Skip to main content
Come Fan with UsSaturday, June 20, 2026

Bill Belichick proves he still doesn’t care about social media by wearing the same outfit two days in a row

He owns at least one pink button-down.

AFC Championship - Baltimore Ravens v New England Patriots
AFC Championship - Baltimore Ravens v New England Patriots
Photo by Jim Rogash/Getty Images

You could argue that Bill Belichick is the most famous Luddite in America. He makes a big show about not knowing the names of social media platforms (SnapFace, InstantFace, MyFace), because why would you care about social media platforms when you have seven Super Bowl rings? You think anyone’s trying to keep in touch with Belichick via Facebook? If he had a Twitter account, it would be a string of tweets that just said “Seattle.”

But, in case there was any doubt as to whether he’s recently changed his mind about the internet, it’s looking like he hasn’t. Because Belichick wore the same clothes on Tuesday that he wore on Monday, just with slight modifications. And everyone knows that the first rule of social media is: If you know you’re going to be photographed, don’t wear the same outfit two days in a row.

Check this out, here he is at the owners meetings yesterday (right) and at Florida pro day (left).

Hoo boy, this is peak Belichick: Giving zero flips except for the flops he’s wearing on his bare feet. His shirt says, “I’m here for business meetings,” but his cargo shorts, with their big pockets, say, “I’m also here for the snacks.”

The photo also raises another question: Does Belichick own other clothes besides pink button-downs and a few ratty sweatshirts with the sleeves cut off? Here he is in 2008 at a Celtics game with his girlfriend Linda Holliday rocking the former:

Detroit Pistons v Boston Celtics, Game 1
Photo by Jim Rogash/Getty Images

Oh, wait, apparently he has fishing shirts in turquoise, too. Here he is at another Celtics game in 2008:

Detroit Pistons v Boston Celtics, Game 5
Photo by Jim Rogash/Getty Images

Whatever, he’s still a creature of habit (also, have I told you my theory about the sleeve thing? I think he does this so that when his Super Bowl rings fall off as he’s doing the dishes, he can fish them out of the disposal without having to roll up his sleeves.)

Belichick took his outfit from business-casual to practice-casual this week by trading his sandals for sneakers (which he didn’t bother to tie), and his backpack for a clipboard and some sort of camouflage hat. He’s also opted for an untucked look on the turf.

The irony about Belichick’s disdain for social media is that he’d actually be so, so good at it. His #brand is stronger and more consistent than that of most corporations, businesses that pay advertisers millions and millions of dollars to their craft images for them. He’s so #sharable, too! I’m obsessed with these pictures of Belichick’s stupid outfit. I can’t get enough. If you’re at Florida Pro Day, please, for the love of god, keep tweeting them.

The pencil behind his ear is a nice touch.

Here’s another one from the owners meetings.

And here — because why not? — is one more of Belichick looking at his phone but definitely not checking social media.

Rock on, Bill. Rock the hell on.

See More:

More in NFL

NFL
WNFC championship game airing Sunday, June 21st from Ford Center in FriscoWNFC championship game airing Sunday, June 21st from Ford Center in Frisco
NFL

The Women’s National Football Conference Championship will air on ESPN2 this weekend.

By RJ Ochoa
From SBNationExternal Link
Which fictional quarterback would you have lead your team?Which fictional quarterback would you have lead your team?
From SBNationExternal Link
By James Dator
NFL
Best bets for 2026 NFL Offensive Rookie of the YearBest bets for 2026 NFL Offensive Rookie of the Year
NFL

There are some good longer-shot options on offensive side of ball for the NFL’s Rookie of the Year.

By Bill Williamson
NFL
Brendan Sorsby is a rare chance to get a top QB cheap, and these teams should go inBrendan Sorsby is a rare chance to get a top QB cheap, and these teams should go in
NFL

This is a no-brainer for some NFL teams.

By James Dator
NFL
Fernando Mendoza has great respect for the Raiders that came before himFernando Mendoza has great respect for the Raiders that came before him
NFL

Fernando Mendoza has great respect for the Raiders that came before him

By RJ Ochoa
NFL
Brendan Sorsby intends to enter NFL Supplemental Draft, per reportsBrendan Sorsby intends to enter NFL Supplemental Draft, per reports
NFL

Texas Tech quarterback Brendan Sorsby is entering the NFL Supplemental Draft, per reports

By Mark Schofield