When Lonzo Ball made his NBA Summer League debut, he donned his new Big Baller Brand ZO2:Prime sneakers as expected. But the Lakers’ prized rookie has worn a different pair of sneakers every time he’s touched the floor, and it hasn’t been by chance.
Lonzo Ball hints there is a master plan behind the shoes he’s wearing at Summer League
Ball’s vague responses make it seem like there’s more beneath the surface than what appears.
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Joe Camporeale-USA TODAY Sports
Ball’s worn a pair of Kobe’s (Nike), Harden’s (adidas), Jordan 31’s, and Curry’s (Under Armour) in his Summer League play, each with varying results on the court. The only brand left is Reebok, which is owned by Adidas. He’s been asked twice about the reasoning behind rotating his sneaker brands.
When asked if swapping kicks was part of a master plan, Ball responded “you could say that.” And when asked if he was doing it to start a bidding war, he replied, “something like that.”
Those are responses of a man who doesn’t want to disclose too much information.
We don’t know what LaVar Ball and Big Baller Brand have up their sleeves with their latest stunt, but everything the Balls have done has worked so far. And if it ain’t broke, don’t fix it.
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