The latest NBA team to get an NBA jersey patch sponsorship is the Los Angeles Clippers, who announced a partnership with the dating application Bumble on Tuesday. The Clippers are calling the logo an “empowerment badge,” since Bumble is notably women-focused and allows them to begin conversations by messaging men first.
Los Angeles Clippers announce jersey sponsorship patch with Bumble
The Clippers are partnering with the dating app.
Terms of the sponsorship agreement have not been announced. Most jersey patches have reportedly ranged between $1 and $10 million.
Bumble also functions as a way to meet individuals for business and friendship related reasons. Here’s how the patch will look on the Clipper jerseys.
“We wanted to do something where we could really stand out and do something meaningful,” Clippers owner Steve Ballmer said. “The way it is positioned it becomes part of the game, so it’s an opportunity to have more meaning for everybody.”
The Clippers tout the fact that Gillian Zucker, the team’s president of business operations, is the only female in that role in the NBA, and one of the few in a top business position.
“We’ve had tremendous respect for the team that Steve built,” said Whitney Wolfe Herd, founder and CEO of Bumble. “The amount of women he has in leadership positions is not something you typically see in sports.”
You can see a full list of the jersey sponsorships here. Only 10 teams haven’t signed a sponsorship deal yet.
