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It’s not just about what’s in the tailgate cooler — it’s how you pack it

In theory, bringing a well-stocked cooler to a tailgate is the fun and easy meal solution. You’ve got your salad, your chicken, your bratwurst, your hummus, and some cold beers (maybe a Guinness Blonde American Lager) to share. But even the best cooler contents can disappoint if you don’t keep them cold — no one likes warm beer. Watch and learn: this is how to keep your chill and pack the perfect cooler.