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Steph Curry’s latest shoe line pays tribute to the Bay Area

The guard’s 10th signature shoe celebrates the Golden State through its colorways

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A bright blue basketball shoe with white sole is shown on a gradient background of blue, yellow, and red
A bright blue basketball shoe with white sole is shown on a gradient background of blue, yellow, and red
The Curry Flow 10 “Curry-fornia”
| Source: Under Armour
Image: The Curry Flow 10 “Curry-fornia”
| Source: Under Armour

Steph Curry has broken so many professional basketball records, it’s hard to keep track of them all: first place all-time in three-pointers (both per season and total), only player to win the MVP award unanimously, and one of three players all-time to lead the league in steals and free throw percentage. Off the court, he’s working on another record: most signature shoes. With the release of his latest line for Under Armour, Curry becomes the ninth athlete in history to have 10 shoes under his name.

The new basketball shoes are officially named the Curry Flow 10, thanks to their Under Armour “flow” technology that promises excellent grip on the court while still feeling bouncy and light. But the line’s signature shoe has another nickname: the “Curry-fornia.” That’s thanks to the iconic blue-and-gold colorway — we bet you didn’t know that those are the official state colors of California, in addition to the team colors that Curry rocks on the court.

Of course, other colorways are also available: the “More Magic’’ option with a darker design and the purple-indigo gradient “Northern Lights,” plus the flame-inspired “Iron Sharpens Iron,” and “Treasure Island” (another shout-out to a Bay Area landmark). The newest colorway, which dropped Feb. 24, is the yellow “Double Bang,” named for Curry’s iconic 32-foot buzzer beater against Oklahoma City back in 2016.

The sizing of the Curry Flow 10 is inclusive, with unisex sizing standard and kids sizes all the way down to 3.5. Plus, every option combines the UA Flow base with the company’s Warp weave design, which puts embedded straps into the upper portion to give even better control. It’s all part of the next-gen design that helps Curry get the speed and snap that makes his game so explosive.