As we learned a couple months ago, a company called BitPay purchased naming rights for the St. Petersburg Bowl, buying a little more legitimacy (maybe?) for Bitcoin, the Internet’s favorite cryptocurrency. How did BitPay buy said naming rights/legitimacy? Why, with Bitcoin, of course:
Bitcoin company paid for Bitcoin Bowl with Bitcoin
What else?
Howard Smith-USA TODAY Sports
In keeping to his message that digital currency is as easy to use as cash and safer than a credit card, BitPay co-founder Tony Gallippi put his bitcoin where his mouth is this summer when he paid ESPN for a college football bowl game sponsorship in bitcoin.
And now feel free to picture a New England executive holding a scrap of paper with a code on it, wondering what the hell he got himself into.
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