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Come Fan with UsSaturday, June 20, 2026

Frank Haith seems confused at his Tulsa press conference

From text message break-ups to screwing up the name of his new program’s conference, Haith has been on quite a roll this week.

USA TODAY Sports
Ricky O'Donnell
Ricky O'Donnell has covered basketball at all levels for more than a decade at SB Nation. He’s currently the Associate Director of Programming.

We already detailed why new Tulsa coach Frank Haith is college basketball’s “Czar of Bizarre”. Haith just left Missouri for an inferior program at Tulsa and seems pretty happy about it, which is how Tigers fans are probably feeling right now, too. How did he do it? By getting his “Devil In a New Dress” on and sending a break-up text. We’re tempted to say that makes Haith the Kanye West of college basketball, except for the pesky fact that he’s not really that good at what he does.

Haith was introduced at Tulsa on Friday in a press conference predictably filled with a few laughs. Like this:

Good news, Frank Haith: Your conference -- the American, not the Atlantic -- *does* have a TV deal with ESPN. It’s a pretty good one, too.

Also, he just told some straight up lies:

At least the school president believes him:

This is already off to a great start.

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