Colorado State head coach Jay Norvell took a shot at in-state rival Deion Sanders when he made a comment about Coach Prime’s propensity to wear sunglasses.
Deion Sanders clapped back at Jay Norvell in the most Coach Prime way possible
Deion was waiting. Now he pounced.
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
Deion Sanders, ever the master of marketing, didn’t miss a chance to take this to another level (one where there’s money to be made). On Friday morning the Colorado head coach executed a masterful play to get his new sunglasses a whole lot of attention.
It began with a meeting with his players where they all got a pair.
Everyone on the team rocked a pair of Deion’s new Blenders, and then we was off to First Take to continue the trend — giving everyone on the set a pair of their own too.
Colorado are rolling after a 2-0 start, making Sanders’ team the talk of the country. A lot of people love the swagger he’s bringing to the game, and an equal amount of people hate it — but whatever you think, the man has made the school a talking point in a way they’ve never been before.
Now he’s turning typical message board banter into a genius way to make sure as many Colorado fans rock his sunglasses as possible this season. He’s turned a fashion accessory into a statement, one about being yourself, not apologizing, and being ready to kick some ass.
Colorado by 50.
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