New England Patriots tight end Rob Gronkowski has a penchant for smashing any and all inanimate objects to the ground.
Rob Gronkowski does to Gatorade what PepsiCo did to Tiger Woods
Patriots tight end Rob Gronkowski has become something of a spiking savant.


A microphone to the dais -- with Tom Brady, Bill Belichick, and Robert Kraft looking on -- as fans chant, “spike the mike!” during a pep rally in London:
Pigskin to the turf following a Buckingham Palace-themed TD strut:
And now, in a new commercial for BodyArmor SuperDrink, QB12’s favorite, if injured, target -- bedecked in a sweet, snowflake-speckled holiday sweater -- does to “the competition” what Gatorade’s parent company did to Tiger Woods after the golf superstar’s sex scandal went public.
Woods may have taken a 9-iron to a few energy beverages after PepsiCo became one of the first sponsors to drop-kick golf’s then-No. 1 to the sidelines back in 2009. Should the 14-time major champ need to dispose of the few Gatorade Tiger Focus containers that may be gathering dust somewhere in the nooks and crannies of his $60 million Florida cottage, Gronkowski offers a tweak to Woods’ prime sponsor’s familiar slogan: Just Gronk-Spike It!












