Rihanna is Puma’s new creative director


James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
Rihanna inked a new deal Tuesday to take over as creative director of women’s sportswear for Puma. It will take the brand in a bold new direction, and we’re all for it.
It’s only a matter of time before she takes over the whole company, because RiRi gets what she wants and is fierce enough to do it. The world is so ready for Rickie Fowler in Rihanna gear.
h/t @theDUNK360
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