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Cristiano Ronaldo is giant, wearing underwear on iconic buildings worldwide

Cristiano Ronaldo is launching his second collection of CR7 underwear with a glocal (global + local) pop-up campaign projected onto buildings in seven cities across the world. Our instant art review: Abs!

by Michael Katz

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(1) Arco della Pace, Milan
(2) Praca Do Comercio, Lisbon
(3) Near Waterloo station, London
(4) On Bowery, New York City
(5) Near Fernsehturm, Berlin.
(6) Paris
(7) Madrid
BONUS! Here’s what the underwear looks like ... in action.

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