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Come Fan with UsFriday, June 26, 2026

Pornographic hamburger ad brings Cardinals fan to tears

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

Hardee’s commericals (or Carl’s Jr. if you’re on the West Coast) have always been a little more, shall we say, risqué than your typical hamburger company. One particular commercial for their Texas BBQ Thickburger got one family all riled up.

The St. Louis Post-Dispatch was graced with this wonderful letter to the editor that painted the picture of abject horror and anguish.

Every fan I know has remarked on the filthy Hardee’s commercial featuring a nearly nude woman writhing in soap suds. It’s pornography, pure and simple.

Confirming our belief that Cardinals fans are still Cardinals fans.

When this commercial came on, my 86-year-old mother, almost in tears said, “Why do they have to do this?”

Your mother was born in 1928. She was a child during World War II. Is THIS what brings her to tears in 2014? And they call it the “greatest generation.”

my 11-year-old grandson was so embarrassed, he didn’t know where to look.

This is a natural part of growing up. Don’t worry, he’s still your grandson.

I couldn’t help but think of Stan Musial, the standard bearer of the Cardinals and a man of impeccable character. He had to be looking down from heaven with tears in his eyes.

For real. Stan Musial was probably all like, “Why didn’t someone put barbecue on a hamburger in 1957?!”

Since then, I’ve called the offices of team owner Bill DeWitt Jr. and president Bill DeWitt III and left five messages.

“Hello, Mr. DeWitt. Yes, I’d like to report a hamburger ad. Okay, I’ll hold ...” *CLICK*

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