BMW’s 2015 Super Bowl commercial starts with a classic viral video. It’s a TODAY Show clip from 1994 where Katie Couric and Bryant Gumbel are confused about the Internet — particularly, the @ symbol.
Bryant Gumbel, Katie Couric try to understand tech in BMW’s Super Bowl commercial
Hmm.
Bryant Gumbel: “I mean, what is Internet anyway? What do you write to it like mail?”
Katie Couric: “Allison, can you explain what Internet is?
Fast forward to the 21st century and the pair are in a BMW i3 discussing the ~future~ of cars ... and other stuff.
Bryant Gumble: Can you twerk?
Katie Couric: Maybe!
The message is clear because it’s right in the YouTube description:
In 1994, no one knew how big the internet would be. 21 years later, a new big idea has people scratching their heads again. #HelloFutureWelcome to the future. A place where you still don’t know how cars work — but they work in a different, better way than they do now.
OK, just watch the commercial:
See More:
