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The Atlanta Hawks CEO wants you to watch a game with your boss

by James Dator
James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The Atlanta Hawks have quickly become the coolest franchise in the NBA. CEO Steve Koonin wrote everyone’s boss a letter to explain why productivity will be down on Wednesday morning. It’s pretty dope to see them go all out to attract new fans, and if it means sitting next to your boss, well, so be it.

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