This is what our website traffic looked like when Steve Hauschka said "@Middlebury College" pic.twitter.com/jD063TAMz0
— Ian McBride (@imcbride) February 2, 2015 Steven Hauschka’s Super Bowl introduction caused Middlebury College’s website to EXPLODE
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
This is what happens to a small Vermont liberal arts college when its name is mentioned during the introductions of the Super Bowl.
Roughly 2,500 people attend Middlebury College, which means Steven Hauschka caused more than 10 times the entire school’s student population to visit their site in a few minutes.
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