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Come Fan with UsTuesday, July 28, 2026

Bing couldn’t find a Duke fan so it badly photoshopped a Wisconsin one

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

One Wisconsin fan had a rude surprise when she found her photo on Bing. Apparently the Microsoft-powered search engine had changed her fan allegiance! By “changed” we mean “photoshopped her to look like a Duke fan.”

It’s totally weird. There’s no shortage of photos of Duke fans without going through the effort of doctoring photos of Wisconsin fans. Here’s what she said in response:

“I guess Bing thinks it’s cool to try to photoshop me into a Duke fan. Too bad I’m a Badger for life. #FinalFour #OnWisconsin PS am I an Internet celebrity?”

This makes us wonder where else this photo could have been used.

Woodstock
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Oakland Raiders fans
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h/t @BlackSheep_UW

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