Here's your first taste of our new look. We'll complete it on June 18. #MadeInPHILA " http://t.co/0dQOi3Ebfg pic.twitter.com/N6QmgtgClK
— Philadelphia 76ers (@Sixers) May 12, 2015 Sixers unveil new logos featuring swagged-out, dribbling Ben Franklin
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
The Philadelphia 76ers have a logo change, albeit a small one. We could talk about the minor changes, the lack of a border square or the new stars -- or we could discuss the only logo that matters.
DRIBBLIN’ BEN IS REAL!
The Sixers tried to play this off as a design that hit the cutting room floor, but we know Ben can’t be denied. He’s got the sick handles needed to succeed in the NBA. Who cares that Benjamin Franklin died almost 100 years before basketball was invented? We all know he traveled through time for some hoops. That’s the kind of dude he was.
You might say he’s ... lightning in the key. Sorry.
Look at that snarling sass. So much attitude. He’s perfect. Wait a second ... this pose reminds us of something.
★★★
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