A barista in China ruined Kobe Bryant’s coffee in the name of #brands


I ordered a latte and this is how they made it #mambamentality #shanghai #muse #nike #rise #chinaKobe’s annual *~*Brand Awareness*~* pilgrimage to China must be working because this year a barista put his logo directly on his coffee. Starbucks can’t even spell your name right, meanwhile Kobe’s getting his damn sigil drawn in a latte!
This is neat, but also a TON of nutmeg/cinnamon for one drink. No way Kobe drank that, right?
Maybe it doesn’t matter! Success theater is more important than reality on Instagram and on social media Kobe is greeted in far-flung corners of the world by service workers branding his food. It’s like Kobe once told me ...
HA! An ad it is @KatzM but isn't social a massive collection of personal "brand" ads in the first place? #mindblown https://t.co/CmLhgtQCQ0
— Kobe Bryant (@kobebryant) June 4, 2015 (h/t SB Nation’s Lakers blog, Silver Screen and Roll)
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SB Nation presents: The time Kobe asked a 10-year-old for advice











