FIFA unveiled the 2018 Russia World Cup poster on Tuesday and it’s pretty dang awesome.
Check out the 2018 World Cup poster and its gloriously Russian promo video
This is very good.
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
via FIFA
The video unveiling of the poster is Russia distilled into a video featuring art evocative of Soviet-era advertising, and taking us though World Cup history while extolling Russia’s contributions to the world — like the Sputnik satellite. Which then becomes a twinkle in a person’s eye ... look, it’s all neat.
Lev Yashin graces the poster, and rightfully so. “The Black Spider” played 14 years for the USSR in international play, and never allowed a goal in 74 matches. He’s the perfect icon for the poster itself.
