Your first chance to buy Kevin Durant’s newest shoe will happen during Game 1 of the NBA Finals — but only when Durant is actually in the game.
Kevin Durant’s new shoes are for sale during Game 1, but only when he’s on the court
Durant’s shoes can’t be purchased during timeouts or even halftime.
Durant’s newest shoe, KDX “Still KD” shoe in white, will be available to purchase on Nike’s SNKRS app when Durant’s on the court but not when he subs out, or during halftime, or even during timeouts. Here’s the shoe, which Durant will be wearing in Game 1.
If you miss out on the limited initial release on Thursday, it won’t be hard to snag a pair — they go on sale to the general public the next morning without any qualifiers based on Mike Brown’s substitution patterns. The shoes retail at $150.
Nike has found creative ways to market shoes before — for example, selling Kyrie Irving’s “Krispy Kreme” shoes in an actual Krispy Kreme truck. But this is the first time we know that a shoe has been tied to player’s actual on-court presence.
