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Come Fan with UsFriday, June 26, 2026

Grizzlies name their D-League team the ‘Memphis Hustle’ and unveil best logo in sports

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The Memphis Grizzlies unveiled their new D-League team on Thursday and it might just be the best thing to happen to basketball this year.

MEMPHIS HUSTLE!

It’s so rare we get to hear of a team name that could also be either a dance from 1976, or a show on TruTV in which a couple with a heart of gold manage a small pawn shop and learn a little something about the people they meet along the way.

IT’S BOOGIE NIGHTS INSIDE A BEAR HEAD! IT’S HUSTLE & FLOW IN A BEAR HEAD!

This is the best dang logo in sports history and nobody will convince me otherwise. The team will play in Southaven, Miss. in a newly constructed arena that will be operational for the 2017-18 season.

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