We all know the Super Bowl is the Super Bowl of price gouging, but 2018 is taking that to a new level with these.
Super Bowl 52 concession items, ranked by their ridiculous prices
A $30 SODA!
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
The mere concept of a $17 beer might be too much to handle, but it’s at least in the ballpark of what you’d consider plausible at this kind of event. Some of these other ones: Not so much.
Ranked from worst to best.
1. This $30 collector’s soda.
It’s called the “SB52 Big Sip Soda,” so you’d assume at least this thing would be 52 ounces, but the nutritional info on the side says the top end is 220 calories. This leads me to believe this giant football child only houses 20 ounces of soda, meaning you’re basically paying an extra $29 for the honor of drinking liquid out of a football child’s head.
Nobody will appreciate this memorabilia. Instead, you’ll be forever mocked by your friends.
2. $14 ham and swiss.
I honestly don’t know what this is. I suppose it could be on gluten-free bread and be a sandwich, but it’s weird. Maybe you’re getting one of those small snack packs of ham and cheese and paying $14 for it, instead of the $2 you’d pay at a gas station.
3. $4 string cheese.
Sure it’s the cheapest food item you can buy, but this is a bad ratio. You can go to a grocery store and get like 36 string cheese packs for $4. Also, the string cheese is not listen as gluten free? What the hell is happening.
THE SUPER BOWL HAS NO IDEA WHAT GLUTEN IS!
Sorry to interrupt the list, but I really think the NFL has no idea what gluten is. Seriously, take a look at this:
Ham & Swiss, Turkey & Provolone, Beer — all definitely NOT gluten free, listed as such.
Nuts, string cheese, Boom Chicka Pop — all definitely gluten free, listed as not.
4. $13 domestic can of beer.
Imagine paying $13 for a single Bud Light.
5. $9 for non-alcoholic beer.
This should be the ONE item that is almost free, just to promote designated drivers. But nah.
6. $17 specialty draft.
It looks a lot better compared to these other items, but still. This is the price of a really nice craft six-pack, and you know “specialty draft” is just code for “Blue Moon.” This is horrible.
7. $7 Pure Leaf Iced Tea.
All bottled tea is trash. You are paying $7 for garbage water full of preservatives to stop mold from growing in it.
8. $6 bottle of water.
Just drink out of the bathroom sink and call it a day.
9. $5 coffee.
Finally, we hit something that’s vaguely inside the realm of plausibility.
10. $13 double cheeseburger.
Yanno, this isn’t THAT terrible by comparison. Obviously it’s expensive for what will be a totally mediocre burger, but it will at least fill you up. I dare say I approve of this.
In-flight menu comparison.
Buying food in the air is dumb, and any reasonable person scoffs at the cost of food in flight — but the Super Bowl’s prices will make you feel better about them. Let’s compare to Delta’s in-flight menu.
Domestic beer $7 ($6 cheaper than Super Bowl)
Craft beer $8 ($9 cheaper than Super Bowl)
Pringles $3.49 ($1.51 cheaper than Super Bowl chips)
So the next time you’re flying, realize it could be worse. You could be at the Super Bowl.
