Nothing is more important than basketball when it comes to the NCAA tournament, but when it comes to Purdue’s Matt Haarms there is something that comes close — his hair.
Matt Haarms’ luscious locks are becoming Purdue’s new meme
How can he keep that hair out of Haarms’ way?


James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
It’s the liability of a stylish undercut on the court. You want to keep that natural look, because your hair flows like an ocean of luxury — but also basketball means you move a lot. It means Haarms really has two options: Use some clinical strength pomade, or do this.
Sometimes you’ve just got to keep your luscious locks out of ... Haarms’ way.
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