If this photo from a BART car is any guide, here is the A’s slogan in 2010:
A’s Trying To Turn Everyone Into Aficionados
↵“It’s more exciting to build wins than to buy them.”
↵Yeah. Good luck with that one. The A’s have been building wins for more than a decade, and the result has been a giant collective yawn. You and I appreciate what the A’s have done, and are doing. But you just can’t convince casual fans to get excited about a roster full of nobodies that plays in a mausoleum.
↵And it doesn’t matter which slogan you come up with.
↵
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