Like a lot of people, I was an avid baseball card collector when I was young. And like a lot of avid baseball card collectors, I always enjoyed the special limited-edition cards I could pull from the packs. But this seems a little over the top:
Topps Diamond Giveaway Aims To Give Consumer Reason To Buy Baseball Cards
Topps is celebrating its 60th anniversary - or its diamond anniversary, if you will - by giving away baseball cards with the precious stones embedded in the corner. Those cards aren't in the actual packs, for reasons I don't have to spell out to you, but what is included in the packs is a card with a code you can enter online for a chance to win your very own diamond-embedded card of Bud Norris.
I was fine with special inserts when I was growing up. I was excited by the prospect of pulling a card with a little bit of the player’s jersey in it, like some company used to have. But trying to get people to buy baseball cards by enticing them with diamonds is like trying to get people to buy pomelos by enticing them with stock market tips. One has nothing to do with the other, and Topps just comes away seeming like they have little faith in their actual product.
Nevertheless, it’s possible I’m just being too negative, and Topps is spending a lot of cash on publicity. They’re certainly confident that this’ll be good for business, and it should work out a lot better than their ill-fated first anniversary paper-embedded card promotion of 1953.
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